The Spanish Language Day
Cervantes InstituteYears 2009 to 2011
In 2009, the Cervantes Institute commissioned Off Limits the conceptualization of an event to celebrate its adulthood in the 73 headquarters that it has in over 40 countries worldwide. Thus was born the Spanish Language Day, popularly known as E Day, being our team in charge of its international definition and coordination during the first three editions.
Off Limits has been responsible for the conceptualization, design and overall coordination of the event. Among its works can also be mentioned: production, dissemination and consulting, creation, design, coordination, content development and updating of the website www.eldiae.es, design and implementation of the international social media campaign, definition and management of promotional actions.
With regard to the activity of the online project, Off Limits was responsible for conceptualizing an interactive online platform www.eldiae.es, with the participation of Internet users around the world. Our team was in charge of designing, programming, coordination of suppliers, documentation, development and updating of content. In parallel, we defined and activated the online media campaign which was focused on the following platforms:
Twitter: http://twitter.com/eldiae (usuario @eldiae y hashtag official: #eldiae)
The results of participation of the 2011 edition of the Spanish Language Day are summarized below shows the success of the campaign:
Web outstanding results:
• During the month before the celebration, Internet users from 159 countries and 4.766 cities around the world visited our web.
• To be highlighted the number of visits to the videos in YouTube, which reached 297.000 visits at the time of the celebration.
• The total number of comments received on the website, nearly 7.000, is also a very relevant and significant data on the interest generated by the initiative.
• The Game of Spanish Language (website versión and App of Facebook) was another of the great successes of the campaign: at the time of the celebration, there wer 55.000 games played.
Network outstanding results:
• The number of followers on Facebook tripled over the previous edition (12.500) and Twitter nearly doubled (1.500), being the second source of traffic to the web generating a huge activity in the Facebook network (4,7 millones visits of related contents to www.eldiae.es).
• Facebook has been the major source fo information and interaction for the public. It allowed to mantain direct contact with the public showing much agility in responding to queries and launching information. The total number of impressions (number of times users saw news released by the official Facebook of the E Day) were 1.839.134.
• The total number of “active users” was 87.623 (users who looked and/or interacted with the Facebook page).
• The number of publications related to www.eldiae.es on Facebook was 8.410, which corresponds to the number of times that Facebook users posted/created news containing a link to the page www.eldiae.es.
• The total impressions of www.eldiae.es on Facebook were 4.694.408. Which is the number of times Facebook users saw the 8.410 news released by other users that contained a link to the web www.eldiae.es.
• On Twitter, the hashtag #diae and the word #Querétaro became a Trending Topic at a national scope during the celebration on the 18th June.
The Cervantes Institute is a public institution created by Spain in 1991 for the promotion and teaching of the Spanish language and the dissemination of the Spanish and Latin American culture. Based in these two pillars, Off Limits design in 2009 the Spanish Language Day, an international celebration that takes place on the Saturday nearest the summer or winter solstice in the 73 headquarters that the Cervantes has in 42 countries on five continents. The celebration has two pillars, an international cultural event, opened by a barrage of words from the facades of all the world Cervantes institutes, and a online relational action based on the richness and learning of the Spanish language promoted through the interactive platform www.eldiae.es, so as to encourage interaction and knowledge of our language among Spanish speakers around the world in a fun an participatory way.