“Activity on the nine and a half and do not go out before 11 pm” (Any creative multinational in Barcelona or Madrid).
“More and more cases of stress, infarcts, anxiety, spills or respiratory failure among / as creative / advertising as” (Doctor Lehman, Mayo Clinic, 2013).
This story too tough year. Considered 'normal' a working day that cancels your personal life and you subjected to excessive pressure every day just by spending bill. No pause, no parentheses, eat fast with mobile 'two hands' and sometimes we will submit reports to the ring-bound taxi. It makes no sense. Feeling insecure in money, poor health and poor in cultural connection.
It can not be that this is the only system of organizing work in an agency. We can not burn our path hyperintense in ten years and then remain as an athlete who has just run a thousand marathons followed. But our business is reluctant to change. We are those who fill our mouths with the trends and then we apply the methodology and the archaic planning.
Algunas multinacionales como Hays ya han tomado nota. The computer system stops working at 18:30 hours. In Gas Natural, to 22 hours the light goes off and the doors close. In many companies are forbidden to enter the office on Saturdays. In my projects, Friday afternoon can not work.
Submit a creative team at a constant pressure and constant, processes to reduce record time, out late every day, practice policy and the threat Cry and ask over more than five versions of each campaign is absurd, ineffective, irrational, useless and pathetic.
Una mente cansada y con el hard drive siempre lleno, a body punished for tachycardia, stress, contractures or nerves in the stomach never surrender to a higher level.
With the stubborn mentality bill, bill, bill no teams are built: survives.
Without dialogue, co-inspiración, sense of common project or moments of relaxation there is no progress, give two steps back.
This reflection is not new. I have heard many times that we have to reinvent. But nobody does anything. Seguimos anclados en Mad Men cuando en realidad somos Precarios Men.
Our business is stagnant and not let it grow from below or above that last long.
As a cyclist is inhuman up 6 mountain passes in one day and the next 3 more, and similarly that drugs are not the solution, maybe we should start over and rethink some things.
For example, that meetings of three hours or more are inoperative, Like the endless meals or dinners. Two campaign proposals are sufficient, no 6 or 16 como me contó una vez Richi Figueras.
We talk a lot of creativity, de que si debe ser minimmal, indirect, branded the experience , when our professionals are at the limit of their strength. And pay little.
We are very careful about cynics. Above us we cool, cool, fashion, truster or whatever.
Or do we see that nothing happens or end something will happen ...
Mucha conferencia sobre sex triangular mushrooms Borneo y poca autocrítica y acción.
Ask a schedule 8,15 horas a 18 hours, with 15 minutes for breakfast and 60 Spot is no utopia. But we prefer to remain anchored in our monotonous life within the four walls of the agency.
It is the opposite of the creative essence. The film asks, music, books, comics, Photos, exhibitions and designs. And time to share and discuss. And sleeping more.
Now tell me I'm exaggerating, that there is both, that has always been so, under pressure better yields, I complained on the grounds…
—
Richard M Wakefield es Director Creativo de WR Storytelling. University professor in Communication Blanquerna. Director and founder of advertising involved.
Este post fue publicado originalmente en the Stereotype.
Note of the author: Thanks to Manel Masià the conversation that inspired the post.